May 2009

Remy Martin - Fake Nightclub, West Broadway, NYC

For this project I converted a vacant store on West Broadway NYC into a 'fake' nightclub. A doorway was designed and set into the store facade. An interactive plate was added to the glass and a projector and video screen with sound equipment was installed in the empty shop.

From the street passers by heard the sound of muffled club music. On approaching the doorway a plaque invites them to 'knock for service' - whereupon the animation sequence is triggered. A 'door security slider' (video screen and projector) moves back and the music gets louder. A man appears and asks you 'for the password' before shaking his head and closing the slider where a number to text for more information is revealed.